Guides

How to Grow Your Email List on Shopify

Your email list is one of the highest-ROI assets in ecommerce. Popups help you capture subscribers while traffic is already on your site — if you respect the shopper experience.

Start with one strong offer

Pick a single compelling incentive — a first-order discount, free shipping threshold, or exclusive drop access — and promote it with a welcome popup on key landing pages.

Layer exit intent second

Once welcome capture is live, add exit-intent recovery for browsers who did not convert. Keep the message different from your welcome offer to avoid fatigue.

Gamify when it fits your brand

Spin wheels work especially well for lifestyle and DTC brands with playful positioning. Test prize tiers and copy before scaling spend to paid traffic.

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